GOHAR – "Cookie Cutter" I Review
- Editorial Staff
- 6 days ago
- 4 min read
When you love cookies and want to be unique — check this out!
Mnom, mnom, mnom - oh, you caught us eating cookies - well, yes. But cookies are adorable, aren’t they? A song about cookies? Or is this a new banger track with a deeper meaning? Let’s take a look.
Armenian-born, now Salzburg-based singer and producer GOHAR is back with a banger: her new single “Cookie Cutter.” After graduating from the world-famous Mozarteum in Salzburg, Austria, she seemed poised for greatness in the opera world. Yet something shifted. What once felt like a dream soon revealed itself as a mask - one she could no longer wear. She stepped away from the familiar and into the unknown.
But let’s dive into the song. Here’s our GOHAR “Cookie Cutter” review:
The track opens with a bright, strumming, synth-styled guitar before a dark synth pattern with distorted keys drops in heavily. GOHAR’s warm, signature vocals then enter, delivered more rhythmically than melodically, setting a mood of mystery and confidence. Angelic choral background vocals support the lead throughout the verse and reinforce the strong beat.
The chorus relies on repeated words, making it instantly catchy and highly danceable. After the chorus, a distorted electric guitar joins the arrangement, adding a strong rhythmic drive. The lead vocals reach their peak in the bridge - tension rises as GOHAR sings more freely, making this section the emotional and musical climax of the song. Every instrument is layered with bold effects, intensifying the atmosphere. The final chorus is the most melodic part of the track.
Overall, this is an intense and engaging listening experience.
The production is clean, with heavy use of effects and distortion on the instruments. The vocals feel spacious and atmospheric. Everything has its place, yet all elements work seamlessly together. The track is polished from start to finish - nothing sounds random; everything feels carefully planned.
Musically, “Cookie Cutter” sits comfortably between dark pop, alternative pop, and modern electronic production. While the track is highly accessible, its darker textures, distorted elements, and choral layers give it an edge that clearly separates it from mainstream pop formulas.
Lyrically, “Cookie Cutter” is a sharp critique of conformity, social pressure, and manufactured identity. The recurring phrase “cookie-cutter dreams, same design” serves as the song’s central metaphor, describing standardized life paths that reward obedience while discouraging individuality. The lyrics repeatedly contrast safety with self-expression: “Play it safe, you will be just fine” and “Follow the rules, you will be just fine.” Yet this promise of stability is immediately exposed as false: “That’s their ‘game,’ but it’s a big bad lie.”
GOHAR frames conformity not as protection, but as a system designed to suppress deviation.
Speaking up or choosing a different path leads to rejection rather than acceptance: “Speak too loud, and they’ll ask why” and “Do it different, and they’ll wave bye.”
Another strong lyrical layer addresses modern media culture and self-perception. The song criticizes how identity is shaped through screens and advertising rather than authentic experience: “Everyone chases reflections, framed in screens of phones” and “Billboards are teaching us purpose, telling us right from wrong.” Here, reflections replace reality, and external voices dictate values.
The repeated interjections toward the end reinforce resistance and refusal: “I don’t wanna live your big bad lie.” This line becomes the emotional core of the track - a direct rejection of imposed narratives, expectations, and false ideals.
Overall, the lyrics align closely with the song’s dark, driving production: repetitive structures mirror the monotony of conformity, while the escalating intensity underscores the urgency of breaking free.
“Cookie Cutter” will resonate especially with listeners who feel disconnected from polished pop narratives and surface-level individuality. It speaks to those navigating identity in a hyper-digitalized world - fans of dark pop, alternative aesthetics, and emotionally driven electronic music will find plenty to connect with here.
The song manages to be both confrontational and inviting: it encourages movement, but also reflection. Its message doesn’t demand attention - it earns it.
With “Cookie Cutter,” GOHAR delivers more than a polished, high-energy track - she delivers a statement.
The song captures a cultural moment in which individuality is constantly advertised but rarely truly accepted. By pairing dark, modern production with sharp, repetitive lyricism, GOHAR exposes the tension between fitting in and standing out.
What makes “Cookie Cutter” particularly compelling is its balance: the track works effortlessly on the dancefloor, yet its message lingers long after the last chorus fades. GOHAR positions herself as an artist who is unafraid to question norms, challenge expectations, and step outside predefined molds - musically and personally.
With this release, GOHAR signals a clear artistic direction. She is not chasing trends, but carving out space. In a pop landscape often shaped by formulas and repetition, “Cookie Cutter” stands as a confident refusal to conform - a song for anyone who has ever felt pressured to shrink, soften, or standardize themselves, and a reminder that real individuality begins where the rules end.
"Cookie Cutter” is now featured on the INDIENOXZINE Playlist - follow the playlist to stay updated on new highlights.
🎧 Listen to GOHAR here: Spotify / Apple Music / YouTube
The video to "Cookie Cutter” is also featured on our INDIENOXZINE YouTube Playlist. Check it out for more great videos!
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